Humanscale Presents:
Bodies In Motion

An Exploration of Human Movement

Designed by Todd Bracher & Studio TheGreenEyl

Celebrating the Freedom to Move
Bodies in Motion is an exploration of the essence of human movement and a visual metaphor of Humanscale’s commitment to ergonomics. The experiential installation highlights the company’s pioneering use of natural ergonomics, which draws on the laws of physics and motion to design products that automatically adapt to the user's position.
Original concept rendering by Todd Bracher

Original hand sketch of concept by Todd Bracher

The Design Concept
Humanscale invited long-time design collaborator Todd Bracher to design a multi-dimensional experience at Salone del Mobile. With interest in exploring new modes of expressing human movement, Bracher tapped Studio TheGreenEyl, a design and research practice with a focus on digital design. The installation reinterprets the original scientific method of motion perception developed by Swedish psychophysicist Gunnar Johansson in 1973, which involved placing lights on key points of the human body to highlight movement.

Bodies in Motion applies 21st century technology of digital projection and sensors to collect and communicate data through 15 beams of light that project across the space in a striking visual display.
Background graphic
Freedom Headrest
A Deep Appreciation for Ergonomics
All of Humanscale’s work tools were designed to improve the human experience. Developed alongside our team of professional ergonomists, our award-winning solutions inspire movement and support overall well-being in the office and beyond.
Bodies in Motion gives a new interpretation to the idea of human movement and pays homage to the science and innovation at the core of our products and services.
— Leena Jain, Chief Marketing Officer, Humanscale
Location & Press
Press
Press Kit

For media enquiries and further information, please contact:
David Hoffman david@jacobperes.com

Time

Milan Design Week
April 9th — 14th, 2019
10:00 — 20:00

Location

Ventura Centrale
Via Ferrante Aporti 29
20125 Milano, Italy

Press
Press Kit

For media enquiries and further information, please contact:
David Hoffman david@jacobperes.com

About
Humanscale
Humanscale

Humanscale leverages new technology and functional design to transform traditional offices into active, intelligent workspaces. As the leading designer and manufacturer of high-performance ergonomic products, Humanscale improves the health and comfort of work life.

Committed to making a net positive impact on the earth as well as its customers, Humanscale’s products are designed with a focus on function, simplicity and longevity.

From being a part of the permanent collection at the Cooper Hewitt, Smithsonian Design Museum to receiving Red Dot recognition for its products, Humanscale has garnered global attention for its design ingenuity and impact.

Learn more about Humanscale and their products here.

Todd Bracher
Todd Bracher

Todd Bracher is a designer and strategist, known for his irreducibly complex approach to design. His work, which ranges from furniture and objects to lighting and architecture, strikes a rigorous balance between art and functionality, driven by science, nature and truth.

His studio, founded in 1999 and based in New York City, focuses on brand differentiation for clients including 3M, Cappellini, Fritz Hansen, Georg Jensen, Humanscale, Issey Miyake, and Jaguar, drawing upon the experience and expert network that Todd has built over two decades, including 10 years working, teaching and living in Copenhagen, Milan, London and Paris.

Todd has been honored as a Top 100 Global Design Influencer by Wallpaper* Magazine, two-time International Designer of the Year, and has received numerous Red Dot’s Best of the Best Awards for product design.

Studio The Green Eyl
Studio The Green Eyl

Studio TheGreenEyl is a design and research practice based in Berlin and New York. They create exhibitions, installations, objects, images, interactions and algorithms. In order to engage with an audience of diverse backgrounds, they aim to translate complex topics into tangible, visceral and aesthetic experiences.

The studio was founded in 2009 and has since worked internationally with partners from culture, industry and research, such as the Jewish Museum Berlin, the MIT Media Lab, Carl Zeiss, Disney Research and Universal Music. Their work has been exhibited at the MoMA New York, Ars Electronica Linz, Bauhaus-Archiv Berlin and at the Design Museum London.